Every webmaster / SEO Expert and website owner want to rank #1 posision on Google. The reasons behind to get top spot or even one of the top three spots would mean inreased traffic to your website, A study say’s that the 1st page of google receives 95% of web traffic, and 5% or less of total traffic receiving other pages of Google.
We’re going to share important SEO ranking factors in this article you need to dominate search. The Step-by-Step Guide to bring your website on the top of search engine result page.
Most Important SEO Ranking Factors
Accessible URL Structure:
Accessible URL or SEO friendly URL structure is the most important part of SEO. Well structured URL provides both humans and search engines an easy-to-understand what that page is about.
URL Example: For instance, instead of www.yoursite.com/xyz.html, use www.yoursite.com/your-keywords-here.html
Page Speed (Including Mobile Page Speed)
The big changes we’ve noticed in 2018 is that Google now measures page speed as a distinct category, separate from technical SEO. Google’s latest research shows that the chance of a bounce rate increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%.
Mobile Friendly Website
Mobile friendliness or Mobile SEO means Mobile Search Engine Optimization. You can make your website mobile friendly and ensure Google understants it, and this can affect how your pages are ranked. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.
A research show that up to 60 to 65% of searches in Google are now done from a mobile device. And this trend is growing fast. According to Google, there are 27.8 billion more queries performed on mobile than desktop.
Content Optimization
Content optimization is the most important part for improving the performance of a website or pages. Content should be based on an understanding of your audience, as well as keyword and user intent research.
Google says:
QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors.” Google, 2017
- Optimize content for skimreaders
- Use shorter sentences and break long paragraphs.
- Make the more interesting parts of the content look prominent (through appropriate use of h1 tags, subheadings, bold and white spaces).
Keyword research
Keyword research is one of the most essential element of an effective on-page marketing strategy in Search Engine Optimization. The main reason why site owners and SEOs do keyword research is to analyse where their competitors are performing better in the SERPs. Choosing the most effective and relavent keywords to connect with your target market can take time and research, but the results will be worth it.
- Identify your target audience
- Make a list of your main competitors and go to their websites to see what keywords they are targeting.
- Choose long tail keywords that help to specify your product or service.
- Use Google AdWords Keyword Tool to research your potential target keywords.
- After choosing your keywords don’t forget to monitor them and analyze the results.
Back Links
Building liks continue play a vital role in terms of Search Engine Optimization. According to research inbound links are the single most important element for geting high ranking in SERPs.
Do you know that building links to content is important but the most important is that links should be coming from different websites versus the same one.
Some strategies you can use to build links to your website include:
- Broken link building
- Anchor text linking (in-text links)
- Article Marketing or Guest Posting
- Web Directory
- Forum and Blogposts Comments
- Discover competitors’ common backlinks
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